Definition Control
The answer moves into what the words mean before the original point can land.
Framing File 001 // PDF + EPUB
A compact field guide for spotting when direct questions get rerouted in public language, work, family systems, customer service, and institutions.
Tired of asking a direct question and watching the answer move somewhere else?
The core pattern
The guide teaches you to spot the moment a direct question stops being answered and starts being rerouted through three predictable moves.
The answer moves into what the words mean before the original point can land.
The answer gets passed to a person, process, policy, team, report, or system.
The answer floods the room with side objects until the original question gets crowded.